Blessed House
Thika Road

services we provide

We help you communnicate the value of your project so you get the buy-in and adoption you need to success.

Route to market

Braymell Trade Masters Ltd is able to work closely with our customers, or independently, to evaluate, measure and design route to market strategies for the Kenyan markets. Having earned our stripes in the open air markets of the country, our understanding of customers, consumers, primary and secondary distribution frameworks and the environments that they operate in, ensures our customers receive the best and most efficient possible routing to their existing and potential consumers...

Retail Auditing

Designed to measure and track sales representative, or business execution in trade, retail auditing is a powerful and objective behavioural management tool. Utilizing Braymell Trade Masters in-house handheld technology and refined operational methodologies, our customers have direct line of sight to trade. Employment of tailor made weighting and scoring mechanisms into channel specific scorecards, enables the business to implement variable pay systems critical to driving the correct behaviour within a field force. Daily, weekly and monthly reporting frequencies inform management and individuals of specific areas for improvement at an outlet and sales driver level..

Sales Force Automation

A result of spending many hours capturing, deciphering, cleaning and collating data from all across the continent, Braymell Trade Masters decided to aggressively pursue the automation of its field services. Through many a trial and error, Braymell Trade Masters developed a solution born in the heart of rural Kenya with simplicity and offline capabilities at its core.

We have come a long way since the Blackberry and Bluetooth pen of old, and now find the simple but rigid solution we originally designed as an internal management tool, has become an incredibly powerful and value steering solution for any business employing a field force. We have seen dramatic improvements in productivity, efficiency, sales, product mix, availability, visibility and overall customer satisfaction within our customers and these are just a few of the tangible and intangible results we have seen across the industries we have deployed in. Our unique ability to handhold and support the service in country ensures adoption at even the most basic of employee levels.

strategy and optimisation

We focus on marketing and Route to Market strategies.

Bespoke reporting solidifies the offering, surfacing the correct information to the correct person, in the correct frequency. We remove the clutter and ensure line management is able to focus on what needs to be done in field, and not what needs to be done in the office..

In store Activation

Brand Ambassadors, driving awareness and sales at point of purchase

field sales

Merchandising/ Cash Van / MotorBike/ Informal Sales/ Field Teams:

Dedicated teams of Motorcycle sales reps, Bicycle sales reps and Brand Ambassadors driving sales, distributing stock, merchandising in store, actively engaging traders and attending to POS needs across trade channels